Customer demand brought us to the point where, with each passing year, automobile manufacturers increase the individual and extra options offered for their models.
Nowadays, the utility of car configurators is well known. They support the sales process and lead the customer from the Internet to the dealership and have a great contribution to the manufacturers and their worldwide dealers.
The idea of a 3D car configurator came to our general manager, Dr. Eng. Bogdan DEAKY, in 2005, when even 2D configurators were scarce. Inspired by earlier involvement in CAD/CAM systems development, he did imagine a 3D software system by means of which the user could immerse himself in an interactive world where he could both personalize the dream-car and interact with it.
Effective development of 3DCar started only in the fall of 2006, when needed resources and knowledge were sufficient, but not before conducting research related to the best suitable technology. This allowed introducing the maximum of innovating features, while making them available to a wide user spectrum.
This matters a lot! "
marketing, AutoExpert car magazine